Patients, visitors, employees and physicians of Jefferson Regional Medical Center will experience a tobacco-free environment effective November 15, 2007, the date of the annual Great American Smoke-Out. The board of directors adopted a resolution in July, which was endorsed by the Jefferson Regional Medical Staff, to make all medical center properties tobacco-free. The decision was announced to employees on July 20.

Jefferson Regional President and CEO Thomas P. Timcho stated the move is consistent with national and regional trends for healthcare organizations. “It is our mission as a healthcare provider to improve the health of the region and to address current and developing health needs with quality medical, preventative and related services,” he said. “Instituting a tobacco-free campus supports the quality of medical care our communities demand and deserve.”

Community leaders expressed mixed reactions to the announcement at a recent Community Health Council event. Homestead Mayor Betty Esper welcomed the news, stating that it would be good for the hospital, while Pleasant Hills Council Member Brad Rodeheaver believes that, as long as tobacco is sold legally, there should be a convenient area for smokers.

Baldwin EMS Assistant Chief Curtis Neill acknowledged that tobacco use has been linked to many illnesses for the user and those around them, stating, “I believe that a health care institution should set an example in healthy living and disease prevention. What better way is there to demonstrate this principle than by becoming a tobacco-free institution?”

Area resident Ruth Baumgarten agreed. “If first- or second-hand smoke is allowed, the medical facility is permitting and conveying the wrong message,” she said.

David Graham, from Elizabeth Township, said he can understand the differences in opinion. “As a former smoker, I can understand a smoker’s rejection of this resolution, but in today’s world, it’s time that we address the welfare of everyone,” he said.

Medical center officials are not surprised at reactions to the decision to be tobacco-free, said Rosanne Saunders, vice president of Human Resources for Jefferson Regional. “It is challenging to appeal to everyone who comes to Jefferson Regional Medical Center, whether they are an employee, a patient, clergy, visitor or physician,” she said. “However, it has become increasingly evident that a majority of people prefer not to be exposed to tobacco products in a healthcare venue, especially patients who are undergoing medical treatment and employees who do not wish to experience second-hand smoke.”

Saunders added that only a little more than a decade ago, smoking was accepted inside most hospital buildings. Today, with rare exception, a smoke-free environment in all buildings is expected. “We are optimistic that, after the initial transition, there will be an appreciation of a tobacco-free environment on all health care properties,” she said.

The medical center is providing access to tobacco cessation support services to employees and the public. For instance, comprehensive and confidential services, including hypnosis when appropriate, are available from the Counseling Center at Caste Village and in the medical building connected to the hospital. Call 412-881-2255.

The Wellness Center in Pleasant Hills offers “Clear the Air,” a two-hour tobacco cessation education program to help prepare individuals to quit. It is free to Highmark participants; $30 for non-Highmark participants. Call 412-469-7805.

Non-medical center-related services include the Pennsylvania Quit Line at 1-800-784-8669. Tobacco-Free Allegheny is accessible at 412-322-8321.